The following is an excerpt from Invitation to Lead by Paul Tokunaga.  It was written to Asian Americans, but it communicates the spiritual need of the Asian American community as well as the strategic nature of Asian-American Campus ministry in the overall effort to reach unchurched Asian Americans.

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“Who are they?  Unchurched Asian Americans: second to sixth generation Asian Americans untouched, unfound, unloved by the church.

They are everywhere but because most of our time is spent with people a lot like us, they are usually invisible to us.  We don’t see them because we choose not to.  We don’t even wish they would go away because they make us feel comfortable; in our world, they don’t exist….
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Missiologists would call them an “unreached people group,” those nobody is connecting with on a spiritual level.

How will Jesus reach them? Probably through people who dwell in their world, do what they do and think in similar ways.  Does that exclude us?  It doesn’t have to.  Most of us spend enormous relational energy finding people who are as much like us as possible.  We don’t realize our common culture provides more of a bridge to unchurched Asian Americans than we might think.  We should not underrate our cultural connection.

Strategically, college is probably the most opportune time to connect with secular Asian Americans. On campus, where a student’s world is smaller and more self-contained, opportunities about.  Asian American cultural and social organizations can be found on most campuses.”